AUGUST 2017 -
CREATIVE DIRECTOR/OWNER, FIVE SECONDS, CREATIVE DIRECTOR, FRANK, FREELANCE
Five Seconds is the world’s first Five Seconds agency. Specialising in content not longer than five seconds.
frank is a design company for clients who appreciate open, honest and straight-forward communication. And great work.
Freelance work includes concepting and translating for agencies and clients: DDB Amsterdam, INDIE, ACHTUNG and Philips Electronics.
Clients: Philips, TELE2, KPN, KLM, Heineken, Shell, Sportlife and YoungCapital.
JULY 2016 – JULY 2017
BRAND DIRECTOR, VIGOR & SAGE
VIGOR & SAGE is a new super premium pet food launched in Germany, France, Scandinavia and Benelux. I was responsible for the creation of the brand and internal and external communication material for all markets.
FEBRUARY 2015 – JUNE 2016
CREATIVE DIRECTOR, BSUR SHANGHAI
Helping Western brands go East and Eastern brands go West.
Clients: merci, FloraHolland, serkel, Shuanglin, NatureBridge.
JANUARY 2013 - AUGUST 2014
CREATIVE DIRECTOR/SENIOR CREATIVE, FHV/BBDO AMSTERDAM
Integrated Creative Director for international clients including Monster, Gillette & Shell. Creative ideas thought of in Amsterdam and used in European countries including England, France and Germany.
Worked as Senior Creative for The Economist (Germany), Eneco, Schiphol Airport, Mercedes-Benz and Mars.
The campaign for ENECO realized the sale of 160,000 thermostats in the first two weeks. And later, Silver and Bronze at The Dutch Effectiveness Awards.
The campaign for THE ECONOMIST in Berlin led to sales outperforming the rest of Europe by 6.3%. Also, two Cannes Bronze Lions, three Nominations at The Dutch Art Directors Club, Silver at Epica and a Eurobest Bronze.
AUGUST 2007- JANUARY 2013
CREATIVE DIRECTOR, PROXIMITY/BBDO AMSTERDAM
Before joining Proximity, I either worked for ATL agencies or digital agencies. This was the first opportunity to combine these skills for clients including Shell, Mercedes-Benz, Gillette & Lays.
JULY 2005 - JUNE 2007
CREATIVE DIRECTOR, LOST BOYS AMSTERDAM
This was the perfect opportunity to delve into the world of online advertising. And with some success, winning pitches for digital briefs from Philips, Red Band and Weetabix Germany.
Created award-winning online games, campaigns and websites for Doritos, Sportlife and Lactacyd.
JUNE 2003 - APRIL 2005
CREATIVE DIRECTOR/PARTNER, LAMARQUE/FRANK AMSTERDAM
Merged my agency with LaMarque after winning the Telfort telecommunication business.
Created national campaigns for Miele, Daewoo, Douwe Egberts & Canon.
NOVEMBER 1999 - MAY 2003
CREATIVE DIRECTOR/OWNER, FRANK AMSTERDAM
Started my own agency FRANK: open, honest and transparent.
Won business for Maxim, Madame Tussauds, Royal Netherlands Insurance, D66 (political party), Canon and Mitsubishi.
Worked with young creative talent from The Netherlands, UK, Germany and US (Miami Ad School).
APRIL 1998 - AUGUST 1999
CREATIVE DIRECTOR, TBWA/CAMPAIGN COMPANY AMSTERDAM
A short, but wonderful experience working with Lysbeth Bijlstra (the most awarded female creative in The Netherlands).
Produced national and international campaigns for Nissan, Foot Locker, Etos, Vos Beer and Filmmuseum.
FEBRUARY 1996 - MARCH 2002
GUEST LECTURER & COUNCIL OF ADVICE SCC (SCHOOL FOR COMMERCIAL COMMUNICATION) AMSTERDAM.
I gave lectures, briefings and advice to students, as well as placements at our agency. Or helped them with placements at other agencies.
OCTOBER 1995 - FEBRUARY 1998
CREATIVE DIRECTOR/PARTNER, GARBERGS AMSTERDAM
The chance to work in the Netherlands on international campaigns for a start-up bureau managed by an unknown Swedish agency.
Won pitches for easyJet, Pepe Jeans (Europe, Canada & South America), International Herald Tribune, PETA and Two Dog Alcoholic Lemonade. Won numerous national & international prizes.
Created a high-pressure student programme. Hiring two teams at a time, each team got a one-month placement. Maximum two months if they were successful. Worked with young creative teams from the Netherlands, UK, Sweden, Italy, Greece, US and Australia.
APRIL 1993 - JULY 1995
COPYWRITER, LOWE LONDON
Produced campaigns for Opel, Smirnoff, Weetabix, Tesco and Southern Comfort.
Was privileged to make the last advertisement for the world famous 'Heineken. Refreshes the parts other beers cannot reach' campaign.And honoured to have a poster featured in 'The 100 Best Posters Exhibition' at the Victoria & Albert Museum.
APRIL 1992 - MARCH 1993
COPYWRITER, SAATCHI & SAATCHI LONDON
The last copywriter hired by the late great Paul Arden (well-known author of 'It's Not How Good You Are, It's How Good You Want To Be').
Produced campaigns for British Airways, BBC and The London Philharmonic Orchestra.
AUGUST 1988 - JANUARY 1992
COPYWRITER, GOLD GREENLEES TROTT LONDON
Worked for the renowned Creative Director, Dave Trott.
Created ideas for Holsten Pils, Children's World and Farley's baby products.
Helped to win pitches for KP Nuts, Cellnet (telecommunications) and The Government Training Programme.
1985 - 1988 Lancashire Polytechnic. Degree Graphic Design
1984 - 1985 Glasgow School of Art. Degree Course, Graphic Design
1983 - 1984 Croydon College, Art Foundation 'Distinction'
1977 - 1983 Battersea Grammar School. 8 'O' levels, 2 'A' levels.